This has got to be one of the most unique and important posts I’ve ever done so far.

In case you haven’t heard, LMN is heading to SXSW (aka: South by Southwest), which is a huge music/film festival in Austin, Texas. I’m not talking about Coachella or Bonaroo size. Think bigger. Bands come from all over the world to play as many showcases as possible in the hopes of breaking out and making it big. Anyone who is anyone has been through and come out of SXSW. According to the SXSW website….

“The SXSW® Music and Media Conference celebrates its 25th Anniversary in 2011. Reaching a quarter of a century of being the biggest and most anticipated convergence of all things music, SXSW is ready to keep the reputation alive by programming the best event yet.

By day, thousands of conference registrants network in the halls of the Austin Convention Center on their way to do business in the SXSW® Trade Show, sit in on informative panel discussions featuring some of the industry’s key players, gain insight from legendary keynote speakers or plan out their abundant party schedules. At night, SXSW showcases hundreds upon hundreds of musical acts from around the globe on over eighty stages in downtown Austin. All this and so much more, combine to make SXSW one of the most revered music events, year after year.”

AND

“With numerous avenues for exposure to over 36,000 key industry representatives, SXSW® 2011 is the most valuable addition to any marketing plan.”

So there you have it. And we are on our way there as I type this. It’s been interesting so far as I only just met up with my cohorts last night. I drove out of San Diego yesterday with local photographer geniuses Kevin and Rebecca Joelson who are riding to SXSW with The Silent Comedy. We met up with them in Tempe and had quite a few adventures along the way including an impromptu photo shoot at an empty car wash and a stop at a Waffle House. Other than that, it’s been a whole lotta desert and some cool looking trees (even one with Christmas decorations!).

Kristen and Brooke drove out of LA and met up with me at the Marquee Theater last night and we’ve been together since. We got some rest at a Comfort Suites last night so we would be fresh for our 12 hour drive today. We are currently in New Mexico and are Austin bound. I’m hearing we will be in Texas rather soon!

In the meantime, I’m going to leave you with Hugo’s 99 Problems video. And you can check him out at The Force’s Texas Tornado Showcase at Red Eye Fly @ 3:30

[youtube LloIp0HMJjc]

<3 Amanda