Kristen’s SXSW 2019

In my near decade going to SXSW, this is the first year that the music festival got the better of me and I had to miss a day+ of programming due to food poisoning.  The ugly setback meant missing several must see acts, but the week in Austin still provided plenty of highlights. Here’s what I gleaned from my SXSW 2019.

The Playlist:

5 Takeaways:

  1. Donna Missal SLAYS – my favorite set of the week was Donna Missal at the VEVO House, but every time Donna takes the stage (including at a 7am radio show), she commands the audience with a vitality and passion that emanates from every fiber of her being. A woman on a mission and with a message, Donna uses her platform to preach the importance of inclusion, togetherness, and women working with, instead of against, one another.  More please!


  1. Charlotte OC

    The future of music is female – at the close of the day on Tuesday, I realized that every single act I saw that day (save one) had at least one woman on the stage! My list of favorites reads like a list of rising female singers: Angie McMahon, Samia, Robinson, Minke, Charlotte OC, ROE…all acts I’m super excited to follow. Despite one depressing conversation with a music business guy about the struggles of women in the music industry, the future of music, to me, looks decidedly more female.


  1. Welcome back to Austin, Dear Boy! – One of the best parts of SXSW is seeing one of your favorite local bands in a different city. This year, that band was LA natives, Dear Boy. Armed with a smashing new EP, The Strawberry EP, (which includes one of my favorite Dear Boy songs, “Limelight”), the quartet returned to Austin ready to shine. And they were greeted with open arms, finding new fans (and bringing out long-time supporters) with every show.  Welcomed indeed.


  1. Sam Fender

    Everyone’s going to be talking about Sam Fender – With lines out the venue for most of his sets, one of my fave SXSW 2018 artists returned this year with much more acclaim. For someone so young (Sam’s in his early 20’s), his songs show a maturity and political awareness that can deeply resonate with contemporary culture. Hopefully as his fame rises, he’ll learn how not to swear on the radio and figure out a better way to keep his vocal cords fresh than drink so much water right before a set that he wants to end early so that he can run to the restroom…


  1. Acoustic sets for the win – I saw plenty of amazing rockers this year (Reignwolf, Quiet Company and Black Pistol Fire leap to mind), but many of my top sets were bands who chose a more acoustic route. Jamie N Commons, who knows how to rock, came to Austin with just a keyboard and guitar…and I loved it! Second Play stages afforded me the opportunity to see two of my new faves, Robinson and Apre, play more stripped down, intimate, and memorable sets (as I curled up on a couch and gave my feet a much-needed break). Finally, an early morning radio show hosted both X Ambassadors and Judah & The Lion whose acoustic versions of “Unsteady” and “Pictures” overwhelmed me with the most emotion I felt all day (if not all year).

As for the rest:

Best 1 AM Set: Jared & The Mill –  if you haven’t already, you need to check out their new album, This Story Is No Longer Available.  This band keeps getting better and hearing all the songs at 1 in the morning just made them feel even sweeter.

Best Dance Party: Pip Blom – they know how to party in the Netherlands!

Best use of one song 3 x’s:  Sir Sly (“High”) – The LA faves wanted to play more songs but didn’t have enough rehearsed so they played their hit single three times…

Best Venue: British Embassy (Latitude 30) – Although they got rid of my Biffy Clyro poster and still don’t have anywhere to sit, they bring in the BEST lineups, day and night, hands down.  A trip to the British Embassay will never end in disappointment. Top acts seen there include ROE, Sports Team, whenyoung, Thyla, Saint Phnx, and Anteros.

Morgxn at VEVO House

Best Party: VEVO – for two nights in a row, I planted myself for a time at the VEVO house. They had excellent food (plus ginger beer), a chill atmosphere which fostered good conversation, and, despite the awkward stage angle, the party seemed to bring out the very best in their awesome lineups (highlights include Donna Missal, Sam Fender, and Morgxn).

(HM: Communion Showcase: always a winner, the church environment was perfect for the lineup that included Novo Amor,  Minke, Celeste, Tamino, Angie McMahon, and Dean Lewis)

Most Seen Act: Dean Lewis – gotta see him now before he becomes too big for me!

Biggest Misses (by me) – The Amazons, The Howl & The Hum, Briston Maroney, King Princess, the last Dear Boy and Jamie N Commons sets, Fatherson – my SXSW was going to end with the one, two punch of Dear Boy and Fatherson at Lamberts. I even tried to make it out figuring I’d sit in the back and just listen, but the smell of the BBQ was nauseating, and I couldn’t last more than 20 minutes. Darned food poisoning. Next time!

Top 10 New Discoveries:  

  1. Robinson
  2. Angie McMahon
  3. Apre
  5. ROE
  6. Ferris & Sylvester
  7. Minke
  8. Saint Phnx
  9. Wolf & Moon
  10. Sports Team


~ Kristen


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